NV Group launches in the US

14th June, 2021 by Kate Malczewski

Indian spirits firm NV Group has opened a US branch in the pursuit of global expansion.

Mike Ginley has been appointed president of NV Group’s new US venture

The company has established NV Group USA, bringing on industry veteran Mike Ginley to lead the venture’s 24-person sales team.

Ginley has been tasked with building the US presence of NV Group’s portfolio of beverage brands, which includes Smoke Lab Vodka’s classic and aniseed-flavoured expressions.

“The initial trade and consumer response to our brands has given us tremendous confidence that we will be successful building the NV presence in the all-important U.S. market,” Ginley commented.

To support the business, NV Group has invested US$10 million in a marketing push covering PR, social media and advertising in both the on- and off-trade.

Ginley said that the company is also planning the launch of a new Smoke Lab Vodka flavour and a premium gin later this year.

Varun Jain, CEO of NV Group, said: “We now have an experienced and motivated leader in place in the US who is building a dedicated team of the best men and women to help us craft and achieve our US expansion mission.

“We are confident that Mike and his team will deliver exceptional results and a bright future for our brands.”

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