Ten spirits brands making major moves in sustainability

22nd April, 2021 by Nicola Carruthers

Beam Suntory’s US$1 billion sustainability pledge

Maker’s Mark owner Beam Suntory has pledged US$1 billion in Proof Positive, the company’s first sustainability strategy across its entire business.

The strategy is inspired by parent company Suntory’s Growing for Good vision.

Beam Suntory has set a number of targets for 2030 and 2040, including cutting its greenhouse gas emissions by 50% across direct operations by 2030. By 2040, the group hopes to remove more carbon than it emits across the entire value chain.

The new Fred B Noe Craft Distillery, due to open later this year in Kentucky, will be the company’s first distillery powered by renewable energy.

The company has also committed to planting 500,000 trees annually by 2030. Furthermore, Beam Suntory said it will only work with suppliers that use sustainable practises by 2040.

The firm will aim to use 100% recyclable packaging and 40% recycled materials by weight across its portfolio by 2030.

The company will also invest US$500 million to promote responsible drinking and behaviour, and will ensure 50% of women are in leadership positions globally. In addition, the firm will aim to ensure it has 45% racially and ethnically diverse employee representation in the US.

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