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Hernö plans national Gin & Tonic Day in Sweden

The founder of Hernö is planning to launch a national Gin & Tonic Day in Sweden this month to coincide with the brand’s anniversary.

Gin Tonic Day Sweden (1)
Gin & Tonic Day in Sweden will take place on 20 April

Hernö Gin was founded on 20 April 10 years ago.

Now, to mark the occasion and celebrate the juniper-based spirit, the brand will celebrate the first Gin & Tonic Day – Svenska Gin & Tonic-Dagen in Sweden on 20 April 2021.

Jon Hillgren, founder and master distiller, Hernö Gin, said: “We [haven’t had] a national gin-and-tonic day in Sweden before.

“And I would like to gather the industry and gin enthusiasts around a day when we celebrate gin and tonics in Sweden. And everyone around the globe is welcome to cheer with us.”

Last November, Hernö revealed plans to build a gin hotel in Härnösand and open a new cocktail bar in Stockholm as part of its ambitions to turn the High Coast of Sweden into an international destination for gin lovers.

In April 2020, the brand unveiled a London Dry expression, made with rose petals and strawberries, to highlight pink bottlings as a “marketing gimmick”. Hernö Pink Btl Gin was described as a “pink bottle of real gin”.

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