Actor Kevin Hart teases Tequila launch

19th February, 2021 by Owen Bellwood

American actor Kevin Hart took to Instagram this week to announce details of his upcoming Tequila, which he said has been in development for three years.

Actor Kevin Hart announced his ambitions to launch a Tequila brand on Instagram

The Ride Along actor is the latest famous face to join the agave spirits sector, following Jumanji co-star Dwayne ‘The Rock’ Johnson, Breaking Bad actor Bryan Cranston and singer-songwriter Rita Ora.

Reality TV star Kendall Jenner also announced plans to launch her 818 Tequila brand earlier this week.

In a series of Instagram posts, Hart said: “Went to Tequila Mexico to discuss my Tequila in Mexico….more info coming soon. Been patiently working on this project for three yrs…almost ready people! Stay tuned!”

This was followed the next day by a post stating the spirit was “almost there”.

Hart said: “I love it when a plan comes together…three yrs of developing…I’m almost there.

“I can taste it…literally…It’s all about the quality for me…It’s about the word ‘premium’ and what that word truly means…Stay tuned people.”

For a deep dive into the world of celebrity-backed Tequila, see the February edition of The Spirits Business magazine, out now.

 

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One Response to “Actor Kevin Hart teases Tequila launch”

  1. mitul says:

    Finally! This is the celebrity whose taste in spirits I had been waiting for, to select the actual absolute best artisanal handcrafter tequila that, honestly, they never really meant to sell, but it was just so good they had to share it with the world, and we’re thankful for it.

    There are so many “celebrity tequilas” at this point that they’re actually becoming commoditised, defeating the whole purpose. At least try something different, an aquavit, a singani, a Portuguese aguardente, an exotic bhang. This is just lazy.

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