Top 10 spirits marketing moves in December 2020
12th January, 2021 by Owen Bellwood
Jose Cuervo
Tequila brand Jose Cuervo launched a social media competition that gave one drinks fan the chance to win a fully‐stocked Jose Cuervo Piñata Bar. The bespoke bar features festive colours, as well as a shelf of Jose Cuervo Especial Gold Tequila, essential tools, mixers and garnishes.
To enter the competition to win the Piñata Bar, UK drinkers were required to follow the Jose Cuervo UK Instagram page, @josecuervouk, and tag a friend that they would like to enjoy a festive cocktail with.
A winner was chosen at random and notified by social media. Through the social media competition, Jose Cuervo also highlighted its signature Margarita serve.
