SB’s most read stories of 2020

18th January, 2021 by Nicola Carruthers

Hard seltzers, celebrity-backed Tequila brands and Johnnie Walker bottlings were among the stories that drew the most attention last year. Here, we count down our most read online articles of 2020.


Teremana Tequila’s bottle design was one of our most read stories of 2020

While the biggest stories in the spirits sector featured punitive tariffs, multi-million-dollar fines and auction records, it was trending categories such as Tequila, Japanese whisky and hard seltzers that made our list of most read stories online last year.

Among some of the articles that missed out on a top 10 spot were rock band Kiss’ debut in the spirits industry with a new rum, and a Christmas tree made of empty Jameson bottles.

Looking at our statistics from 1 January 2020, we present the stories that drew the most clicks last year.

Click through the following pages to discover the top 10 most read stories on in 2020.

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