SB’s best-performing spirits companies of 2020

6th January, 2021 by admin

In 2020 we awarded more than 1,000 medals in our Global Spirits Masters blind-tasting competition series. Here are the companies in each category that scored the highest medal tally.

The spirits industry’s commitment to quality was unwavering in 2020. The high standard the trade holds itself to was evident throughout last year’s Global Spirits Masters blind‐tasting series.

The Covid‐19 pandemic meant change was inevitable, but the power of digital enabled the competition to continue virtually while adhering to the same controlled conditions the competition has come to be respected for. As always, judges were selected on their expertise in relation to each category, and a guarantee of no brand affiliations.

More than 1,000 medals were awarded last year, as certain competitions, such as The Gin Masters and The Design & Packaging Masters, experienced their biggest number of entries to date. Companies can enter numerous brands and expressions to be assessed in each competition.

At the end of each blind tasting, the individual medals awarded to each company were counted. The three medals – Silver, Gold and Master – each carried different weightings, and counting these scores revealed a Grand Master for each round.

“It was wonderful to see how forward thinking and creative the spirits industry continues to be,” said Melita Kiely, editor of The Spirits Business and chair of The Global Spirits Masters tastings. “Gin, for example, is a category that has grown exponentially in recent years – but the standard across the board remains high, which is fantastic. I’m so pleased we were able to recognise and reward a huge number of deserving products throughout 2020.”

Click through to the following pages to see every Grand Master winner from last year’s Global Spirits Masters series – including the Overall Grand Master 2020.

To see the full list of Taste Masters 2020 from The Global Spirits Masters series, click here.

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