SB’s best-tasting spirits of 2020

6th January, 2021 by admin

As 2021 starts, we look back on a year of Global Spirits Masters blind-tasting competitions and highlight the expressions that really wowed our judges. Here, we celebrate the Taste Masters of 2020.

Stylish packaging and sustainable endeavours get you nowhere in The Global Spirits Masters series – of course, with the exception of The Design & Packaging Masters. The focus is all on the quality of the liquid inside the bottle.

It’s an important distinction to make, too. So often, views are clouded and opinions are formed on prior knowledge of a brand, or the bottle it comes in. But while these are key elements to secure the initial sale, it’s the product inside that will determine that all‐important second purchase. Each category in The Global Spirits Masters is judged by an independent panel of expert tasters, who hold no brand affiliations, and is chaired by The Spirits Business’ editorial team.

The judges assess each product completely blind to decide who is deserving of Silver, Gold and Master medals. At the end of each tasting, the Master winners are assessed again to determine the ‘best in class’ recipient of the Taste Master accolade.

Of course, for The Design & Packaging Masters, it’s what’s on the outside that counts, so while the medal awards are the same, this overall medal winner is crowned Best in Class.

Click through to the following pages to see all the Taste Master and Best in Class winners from 2020.

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