Cocktail trends to watch in 2021

5th January, 2021 by Owen Bellwood

To-go to stay

Last year, the only way for many bars to continue slinging drinks was via takeaway and home‐delivered cocktails, which were described as a ‘lifeline’ for the US on‐trade by the Distilled Spirits Council of the US.

With uncertainty remaining around when society will return to ‘normal’, to‐go cocktails could prove popular well into the new year.

Last year saw companies create ready‐to‐ drink cocktails, while local venues also began serving drinks on platforms such as Deliveroo and Uber Eats. So with many independent venues offering bottled serves to collect or deliver, to‐go cocktails remain a convenient way for consumers to enjoy the best drinks around without picking up a shaker.

With the team behind London bars Swift, Nightjar and Oriole creating their own nationwide delivery platform, and New York’s Dead Rabbit unveiling a raft of takeaway options including Irish Coffee Kits, as time goes by imbibers will be spoiled for choice when it comes to Friday night cocktails at home, or boozy weekend picnics with friends.

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