Spirits trends to watch in 2021

4th January, 2021 by Nicola Carruthers

While 2020 was deeply challenging for producers, there are some clear patterns developing that should give them reason to be cheerful this year. The Spirits Business looks at the direction the industry is likely to take in 2021.

In 2020, we predicted that French spirit Calvados would take off, along with the popularity of hard seltzers and the growth of spiced and botanical rums.

Among our 2021 forecasts is the soaring success of agave spirits, the emergence of luxury spirits and the rise of the ready-to-drink sector.

Click through the following pages to discover the spirits trends to watch in 2021. Have your own predictions? Let us know by leaving a comment below.

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