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Brown-Forman to end Mangrove UK distribution deal
The UK distribution of Brown-Forman’s entire portfolio will be brought in-house, marking the end of the company’s agreement with Mangrove UK.
Mangrove currently distributes Brown-Forman brands including the BenRiach, GlenDronach and Glenglassaugh Scotch whiskies, the El Jimador and Herradura Tequila brands and Old Forester Bourbon.
The distribution agreement will end on 1 May 2021.
Jeremy Shepherd, Brown-Forman vice president, general manager, UK, said: “We would like to thank Mangrove UK for their work and valued contribution to helping build our premium Scotch whisky, Tequila and Old Forester brands in the UK.
“We are pleased with the growth these brands have achieved and the foundation Mangrove UK has helped build with consumers and customers.”
Brown-Forman set up its own distribution firm in the UK in May last year, Brown-Forman UK, which started distributing brands such as Jack Daniel’s, Woodford Reserve and Chambord.
Nick Gillett, managing director of Mangrove UK, said: “The growth in volume, reputation and customer awareness that we have been able to achieve will provide a very solid platform as the brands return to the wider Brown-Forman portfolio.”