Aviation Gin now available in Sainsbury’sBy Melita Kiely
American brand Aviation Gin, co-owned by Hollywood actor Ryan Reynolds, has secured a UK-wide listing with supermarket Sainsbury’s.
Aviation Gin will launch in more than 297 stores nationwide and online.
Diageo acquired Aviation Gin through its purchase of Davos Brands in August last year, which co-owns Aviation with Reynolds.
Reynolds said: “It’s no secret that I have an authentic and passionate connection to Aviation Gin. I truly believe it is the best gin on the planet and I’m excited that it’s going to be available to more people in the UK through Sainsbury’s stores and online.”
Bottled at 42% ABV, Aviation Gin will be available at an RRP of £32 (US$44) per 700ml bottle.
Michael Cary, buyer at Sainsbury’s, said: “At Sainsbury’s we know that our customers are continuing to seek out premium gin. Ryan’s Aviation Gin is just the tonic and we’re really excited to be adding this new, smooth American variation to our range.”
In December, Reynolds released a new campaign to advertise juice – not Aviation American Gin – called Not a Gin Ad.