Sir Edward’s campaign celebrates Scottish roots

Blended Scotch whisky brand Sir Edward’s has launched a new campaign to highlight its Scottish heritage.

Sir Edward’s celebrates its Scottish roots

The new campaign from Sir Edward’s, which is owned by French drinks group La Martiniquaise-Bardinet, features the Scottish landscape with its rolling hills, lochs and castles.

It aims to celebrate the Scottish roots of Sir Edward’s while highlighting the whisky’s strengths as an authentic, easy-to-drink and accessible Scotch whisky.

Furthermore, the brand intends to continue using the image of Sir Edward on future promotional tools.

The brand manager of Sir Edward’s said: “We wanted to show the world from Sir Edward’s point of view where the traditions, values and pride at the heart of our brand stretch our in front of him.

“This campaign brings Sir Edward’s to life, with the iconic character historically found on the bottle’s label now very much a tangible figure. We are sharing his experience of savouring the spirit of Scotland. There’s no clearer message – Sir Edward’s is simply ‘Scotland in a glass’.”

Sir Edward’s was established in 1891 and is produced at the company’s own distillery near Bathgate, West Lothian, in Scotland.

The range comprises the signature Finest blend, a lightly peated Smoky expression, a 12-year-old blend and the brand’s recently launched Beer Reserve.

Sir Edward’s plans to use imagery of Sir Edward on future promotional tools