Sir Edward’s Beer Reserve joins whisky rangeBy Melita Kiely
La Martiniquaise-Bardinet has expanded its Sir Edward’s blended Scotch whisky range with the addition of a Scottish beer barrel-finished expression.
Sir Edward’s Beer Reserve has been bottled at 40% ABV and is recommended for sipping neat or mixed in cocktails.
Tasting notes include heather honey, citrus and sweet hops on the nose, leading to honey, berries, toffee, malt and hoppy spice flavours on the palate. The finish is said to be long, lingering with sweet and gentle spice.
Sir Edward’s Beer Reserve is the fourth expression in the brand’s portfolio, which features Sir Edward’s Finest, the gently peated Sir Edward’s Smoky and Sir Edward’s 12 Years Old.
Emilie Cechet, international brand manager, said: “There’s a huge appetite for craft beers right now and this innovative new expression taps into that demand. Seeing the range grow, and exploring new territories is so exciting.
“We’re immensely proud of the product – it’s a beautifully smooth whisky that represents excellent value for money with a trendy new design influenced by the craft beer.
“With its interesting hoppy notes and subtle aromas, we believe it offers more diversity for existing Sir Edward’s consumers and we can see it having massive appeal to the younger consumer who may be new to the brand.”