Nemiroff signs deal with Coca-Cola HBC in AustriaBy Melita Kiely
Ukrainian vodka brand Nemiroff has agreed a distribution deal with Coca-Cola HBC in Austria.
Effective from September 2020, Coca-Cola HBC Austria will distribute Nemiroff De Luxe, Nemiroff De Luxe Honey Pepper and Nemiroff Lex Super Premium Vodka.
Nemiroff’s future plans for the partnership include developing cocktails and mixology programmes, along with educating consumers about responsible drinking.
Yuriy Sorochinskiy, CEO of Nemiroff Vodka, said: “We are delighted to add Austria to Nemiroff’s global presence map and pleased to be able to introduce our award-winning products to Austria’s consumers.
“Aligning with such a strong and experienced partner as Coca-Cola HBC, which shares a similar business philosophy and values, we are confident in stable further growth in this market.”
In March this year, Nemiroff signed an exclusive distribution deal with Coca-Cola HBC in Armenia.
Frank O’Donnell, general manger of Coca-Cola HBC Austria, commented on the new partnership: “The partnership with Nemiroff perfectly complements our approach to be a 24/7 beverage partner for our customers and offer our consumers the perfect drink for every taste and occasion.
“What unites Coca-Cola HBC Austria and Nemiroff is not only our sense for a broad and innovative portfolio, but also the uniqueness of the brand and the willingness to take the night gastronomy to new heights together.”
Nemiroff completed its virtual Nemiroff Cocktail Challenge in June, which featured more than 300 bartenders.