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Nemiroff agrees distribution deal with Coca-Cola in Armenia
Ukrainian vodka Nemiroff is preparing to launch in Armenia next month after signing an exclusive distribution partnership with Coca-Cola.
Coca-Cola will distribute Nemiroff in Armenia
The partnership will also include cocktail development and mixology culture programmes, as well as educating consumers about responsible drinking.
Yuriy Sorochynskiy, CEO of Nemiroff, said: “We welcome this new partnership as the next step in growing the brand and are delighted to expand our partnership with Coca-Cola HBC.
“Armenia has big potential, a strong position within [the] Nemiroff portfolio and we are excited [for this] future collaboration.”
Arthur Sahakyan, general manager of Coca-Cola Armenia, said the firm was pleased to take on the distribution of Nemiroff in Armenia.
He added: “Nemiroff has a strong reputation, unique brand image and high quality products that perfectly fit in our portfolio.
“We are pleased to take over the distribution of one of the leading imported vodka brands in Armenia as a part of our vision to become the leading 24/7 beverage partner.”