Top nine best-selling Cognac and brandy brands

1st July, 2020 by Nicola Carruthers

Cognac and brandy’s star performers faced mixed fortunes in 2019, despite plenty of innovation and increased marketing spend. We present the brands at the top of the volume ladder.

SB presents the best-selling brandy and Cognac brands

For the fifth consecutive year, Cognac exports improved on the previous year’s performance in terms of both volume and value to reach their highest levels to date, according to the Bureau National Interprofessionnel du Cognac (BNIC).

Exports from 1 August 2018 to 31 July 2019 surpassed 211.1 million bottles – an increase of 2.5% on the previous year. By value, exports reached €3.4 billion (US$3.7bn) – almost 6.9% more than in 2018.

While 2019 saw global brandy sales decline for a second year running, the category has benefitted from disruptive players entering the market and a wave of new product development.

Looking across our top list, it was a mixed year for the world’s biggest Cognac and brandies. Two out of the four Cognacs grew sales slightly, while two brandy brands faced significant double-digit drops.

The world’s biggest‐selling brandy, Emperador, did not supply figures for this year’s Brand Champions report, after selling 25.3m cases in 2018.

Following our recently published Brand Champions 2020 report – an in-depth analysis of the brands selling more than one-million cases annually – here, we run through the world’s best-selling Cognacs and brandies on the market today.

Click through the following pages to discover the top nine best-selling Cognac and brandy brands, listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2020.

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