Rémy Martin highlights teamwork in global campaign
Cognac brand Rémy Martin has launched a new global campaign, which is designed to celebrate “collaboration” and “shared values”.
The new campaign, called Team up for Excellence, made its debut with two new films on 22 October. The short clips were created by the Fred & Farid Parid agency and directed by Brazilian filmmaker Vellas.
The platform is said to reflect the brand’s “values of authenticity, audacity and generosity”.
The first film depicts a “sensory experience” and features Baptiste Loiseau (cellar master), Laura Mornet (viticulture consulting manager), Julien Georget (estates manager) and Michael Meunier (cooperage manager).
“It’s a wonderful project which was made through teamwork,” said Loiseau. “The result is a film which shows the essence of our trades, the passion which bonds us together and drives us, and above all the evidence of working together for the better, the excellence of our Cognac”.
The second film is called Start-up and is set in the “vibrant world of young, pioneering companies”.
The Team up for Excellence platform has been rolled out in the US, China and Africa.
In September this year, Rémy Martin released Tercet Cognac, the result of a collaboration between Loiseau, Rémy Martin master distiller Jean-Marie Bernard and wine master Francis Nadeau.
Check out a video from the campaign below.