Top five best-selling ready-to-drink brands

14th July, 2020 by Nicola Carruthers

3. New Mix

2019: 6.5m

2018: 6.9m

% change: -6.4%

Place last year: 1

Dropping down two places on our list was Brown-Forman’s Tequila-based RTD New Mix, which was 2018’s top-selling RTD brand. The brand witnessed its first decline in five years, dropping 6.4% to 6.5m cases.

In Brown-Forman’s fiscal 2020 results, the Tequila portfolio grew 2% as New Mix’s declines were more than offset by Herradura’s 8% net sales growth, led by double-digit volume growth in the US.

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