Sugar-free Smirnoff Ice launches in USBy Nicola Carruthers
Diageo has created a zero-sugar version of ready-to-drink brand Smirnoff Ice, which contains fewer than 100 calories.
Smirnoff Ice Zero Sugar is made with Smirnoff vodka combined with natural flavours.
Bottled at 4.5% ABV, the product is described as having a balance of citrus and sweet flavours. It is recommended served chilled.
Available to buy in the US, Smirnoff Ice Sugar Zero is priced at US$8.99 per pack of six 315ml bottles.
The launch of the new Smirnoff Ice follows a number of sugar-free products from the Diageo-owned brand, including a zero-sugar hard seltzer version of its Smirnoff Red, White and Berry vodka and the Smirnoff Zero Sugar Infusions range.