Four Pillars names new distributors in Southeast AsiaBy Nicola Carruthers
Australian gin brand Four Pillars has appointed two new distributors in Singapore and Malaysia as it seeks to boost its presence in Southeast Asia.
The gin brand has entered into partnerships with Octopus Group in Singapore and Luen Heng in Malaysia.
Four Pillars’ regional trade director, Mark Lawton, said: “To date we haven’t put much of a focus on Malaysia, but Luen Heng are the perfect outfit to help us establish a better foothold in that market.
“Strengthening our presence throughout Southeast Asia is one of our key focuses for the years ahead, and we look forward to working with Luen Heng to help us do so.”
The new distribution deals will see Four Pillars end its partnership with Brand Connect Asia Pacific.
“First and foremost, we want to thank Justin, Derrick and the Brand Connect team for their hard work building the Four Pillars brand for the past three years in the region,” said Lawton.
“While we look forward to an exciting future with Octopus Group, we cannot thank Brand Connect enough for where they have established us in the Singapore market.
“It’s obviously an incredibly difficult time for our industry globally, but we look forward to working together with the team at Octopus to continue to grow in this market once it is safe to do so.”
Four Pillars’ range of core expressions will be available in the two markets, including Rare Dry Gin, Spiced Negroni Gin, Navy Strength Gin, and Bloody Shiraz Gin.
Octopus Group’s chief operating officer, Daniel Schwalb, added: “The Four Pillars story is a great one, and one that I have watched with interest for a number of years. I speak for the entire Octopus Group team when I say we are all very excited to welcome this great brand to our portfolio.”
Last month, Four Pillars opened a new bar, lab and retail space in Surry Hills, Sydney. The brand also released the 2020 edition of its Four Pillars Bloody Shiraz Gin this month.
In March 2019, Australasian food and beverage marketing company Lion purchased a 50% stake in Four Pillars Gin for an undisclosed sum.