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Vinexpo webinar to discuss challenges facing new brands

Trade show Vinexpo New York will host an online panel discussion this month on the opportunities and challenges for new and emerging alcohol brands during the Covid-19 pandemic.

Eric Reller, of trade body Distilled Spirits Council of the US, will join the panel discussion

The Developing New & Emerging Brands in the Covid-19 Environment – Trends and Strategies will take place at 11am EDT on Tuesday 23 June.

The free webinar will be moderated by John Beaudette, president of MHW.

Speakers include Danny Brager, senior vice president of Nielsen’s beverage alcohol practise; Danelle Kosmal, vice president of Nielsen’s beverage alcohol practise, Eric Reller, chief of strategic initiatives at Distilled Spirits Council of the US; and Simon Wilkinson, US operations manager, Broadland Drinks.

The panel will discuss how marketing and sales strategies can be adapted, the opportunities and challenges for alcohol brands and how they can succeed during the ‘new normal’ for the industry.

For more details and to register, visit vinexponewyork.com.

Earlier this month, Vinexpo New York hosted a webinar on how the Covid-19 crisis has affected alcohol trends.

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