Two Brooks alcoholic sparkling water targets millennialsBy Nicola Carruthers
Two Brooks has become the latest hard seltzer brand to launch in the UK and is available in three flavours.
Two Brooks is a new alcoholic sparkling water brand (also known as hard seltzer) created by London-based siblings Fabio and Francesca Bruni. The brand is targeted at millennials “who want their drink choices to reflect their lifestyle”.
Fabio Bruni, founder and managing director, Two Brooks, said: “Alcoholic sparkling water fills a gap in the market for spirit/mixer drinkers who want to venture beyond their usual drink and try something new.
“Plus, with the rise of cocktail culture, flavour innovation in the gin category, and the premiumisation of canned alcohol driven by craft beer, alcoholic sparkling water has the perfect launch pad in the UK.
The brand, which claims to be self-funded, is available in three 250ml variants: Passion Star, Mango Hi-Ball and Lime Cooler.
Passion Star is said to replicate a Porn Star Martini with “tropical notes” on the nose and passion fruit on the palate. Mango Hi-Ball offers a “full bodied flavour of fresh, ripened mango” and Lime Cooler provides hints of zesty lime and mint.
Fabio Bruni added: “The Two Brooks range includes flavours that not only are we personally passionate about, but they are also able to be produced without requiring any artificial preservatives, flavourings, or sweeteners, ensuring we can provide everyone with a 100% natural product.
“Unlike vodka sodas, you don’t get any harshness in the throat or taste of alcohol as the alcohol base we use is very smooth and subtle. This is then perfectly rounded off with a crispness akin to a dry white wine.”
Produced in Britain, Two Brooks is made with natural ingredients and carries an ABV of 4%. It is also low in sugar and calories and is made with an alcohol base of British apples.
The 250ml cans are 100% recyclable and feature an image of an otter. The brand also sponsors a British otter charity.
The Two Brooks range is priced at £2.50 (US$3.20) per can and is available to buy from the brand’s website and Amazon.
This week, Smirnoff launched a new seltzer range in the UK.
The ready-to-drink category was the fastest-growing alcohol category in 2019 due to the rise of hard seltzers, according to IWSR Drinks Market Analysis.