Top 10 spirits brands on social media

23rd June, 2020 by Nicola Carruthers

5. Captain Morgan

Facebook fans: 5,021,883 | Twitter followers: 25,800 | Instagram followers:115,000

Engagement 9 | Frequency 9 | Creativity 7 | Consistency 8 | Overall score 33

Rum brand Captain Morgan was a consistent poster on Twitter, offering plenty of cocktail recipes for relevant occasions such as World Cocktail Day and Mother’s Day. The brand strongly promoted its new Orange Vanilla Twist expression with cocktails recipes and aesthetic imagery.

The brand also often retweeted its fans and offered fun video call backgrounds to consumers at home. Captain Morgan also communicated its collaborations such as its partnership with Major League Soccer )MLS) and held a competition to raise money for MLS communities affected by coronavirus.

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