Top 10 best-selling Scotch whisky brands

29th June, 2020 by Nicola Carruthers

4. Grant’s


2019: 4.2m
2018: 4.6m
% change: -8.4%
Place last year: 3

Blended Scotch Grant’s, owned by Scottish spirits group William Grant & Sons, witnessed a decline of 8.4% in 2019.

Grant’s unveiled a major brand overhaul in July 2018, which included a packaging redesign, a name change from ‘Family Reserve’ to ‘Triple Wood’, and the launch of new expressions – such as Grant’s Triple Wood Smoky – while other products were discontinued.

“We wanted to emphasise the versatility of Grant’s and to introduce occasions and flavour expectations,” Freddie Vereker, Grant’s brand manager, told The Spirits Business last year. “In terms of reception, we’ve been retained by all the grocers who were originally stocking us. Blends are being pushed off shelves as consumers trade up to single malts, so we feel the threat of delisting going on around us. But Triple Wood has allowed us to keep our place safe in all the top five grocers in the UK.”

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