Top 10 best-selling Scotch whisky brands

29th June, 2020 by Nicola Carruthers

6. Dewar’s

Dewar's-ilegal-Smooth-whisky

2019: 3.0m
2018: 2.8m
% change: 6.4%
Place last year: 8

This year’s Scotch Whisky Brand Champion, Dewar’s, grew volumes by 6.4% to reach 3m nine‐litre cases in 2019.

Last year, the Bacardi-owned brand released its travel retail-exclusive range, Dewar’s Double Double, comprising three whiskies aged for 21, 27 and 32 years, which have each undergone a four‐stage maturation process.

Dewar’s followed this with its Cask Finish Series, which started with the launch of Dewar’s Caribbean Smooth Rum Cask, created by finishing eight‐year‐old Dewar’s in ex‐rum casks. The Cask Finish Series was extended further this year with the launch of eight‐year‐old, mezcal‐cask‐finished Dewar’s Ilegal Mezcal.

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