Riga Black Balsam partners with Espiritus Group in USBy Melita Kiely
Luxembourg-based Amber Beverage Group (ABG) has appointed Espiritus Group as its sales and marketing partner for Riga Black Balsam in the US.
Espiritus Group will be responsible for ABG’s Riga Black Balsam presence in the States, in an effort to grow the brand’s distribution nationwide.
Pepijn Janssens, ABG’s chief marketing officer and managing director USA and Latin America, said: “For quite some time now we have seen the sales of Riga Black Balsam grow in the USA, however we haven’t been able to give it the full support it needed until now.
“Therefore, it gives me great pleasure to announce our partnership with the team at Espiritus, which will definitely allow us to take the brand to the next level in the US.”
Last month, ABG extended its Riga Black Balsam herbal liqueur line with the addition of a super-premium expression made with French brandy: Riga Black Balsam XO.
ABG’s portfolio also includes Rooster Rojo Tequila, Moskovskaya Vodka and Kah Tequila.
Maris Kalnins, Riga Black Balsam global brand director, commented: “The US is the largest premium bitter market in the world, showing year-on-year growth for several years in a row.
“The latest forecasts show that the segment increase will continue growing over the next few years. We know that consumers are ready to pay more for new experiences, for natural products, for products with a great heritage and for mixable brands.
“Riga Black Balsam represents all of these market and consumer trends in just one original clay bottle; a premium product, crafted from all-natural ingredients which can easily be enjoyed in a number of ways and with a proud heritage of more than 265 years.”