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Don Papa names Zamora Company US distributor
Zamora Company’s American subsidiary will distribute, sell and market Philippine rum brand Don Papa across US.
Don Papa rum joined Zamora Company USA’s portfolio on 1 June
Established in 2012, Don Papa is owned by UK-based Bleeding Heart Rum Company and is currently available in 25 markets worldwide.
“Super-premium rum is a clear growth category in the US and without question, Don Papa is probably the most exciting and original rum brand on the market,” said Bill Corbett, CEO of Zamora Company USA.
“We’re honoured that Don Papa has joined our portfolio, strengthening our expanding range of top-quality, ultra-premium spirits and wine, and we’re looking forward to working together with their team to build this dynamic brand throughout the US.”
Led by Don Papa seven-year-old and Don Papa 10-year-old, the brand is said to be the fastest-growing super-premium rum in the world. It sold 170,000 nine-liter cases in 2019, a 30% year-on-year increase.
Since 2016, Don Papa has grown at 61% compound annual growth rate. In the US, where the brand focuses on the key markets of New York, California and Massachusetts, Don Papa grew by 82% last year.
In June 2019, Zamora Company USA appointed Southern Glazer’s Wine & Spirits to distribute its portfolio in 41 US markets.
“We’re incredibly proud of the success of Don Papa, especially in European and Asian markets where we’ve seen exponential growth over the past several years,” said Don Papa’s founder Stephen Carroll.
“And now with this new strategic relationship with Zamora Company USA and their key partnerships with Southern Glazer’s and other important distributors in the country, we’re excited to broaden our footprint in the US and introduce our distinguished rum to more people throughout the country.”
Licor 43 owner Zamora Company saw its turnover grow by 6% to more than €200 million (US$222m) in 2019, boosted by the US market.
Earlier this month, Spanish liqueur Licor 43 unveiled its first range of ready-to-drink products.