Top 10 spirits marketing moves in April 2020

6th May, 2020 by Nicola Carruthers


Iwan Rheon

Actor Iwan Rheon, best known for his portrayal of Ramsay Bolton in Game of Thrones, became the third celebrity to host an episode of Kraken Black Spiced Rum’s online series, Krakenory.

Rheon read select passages from A Descent into the Maelström by Edgar Allan Poe and 20,000 Leagues Under the Sea by Jules Verne last month on Kraken’s Instagram and Facebook pages.

Previous episodes have been narrated by Hollywood actor Mark Strong and singer Carl Barât of The Libertines.

Rheon said: “We’re living in a very claustrophobic and unsettling time and we need a distraction. When you’re not watching tiger‐based TV or baking banana bread, I’d suggest checking out Krakenory.”

Kraken Rum will release new episodes of Krakenory every Friday at 12pm BST.

One Response to “Top 10 spirits marketing moves in April 2020”

  1. sam says:

    Wow, that will be great fun.. I have a very good beard, will surely try my luck!

    Having said that i dont think spirits industry is affected at all by the covid situation, infact its the other way round at least in Australia.

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