Jura bottles 44-year-old whisky for travel retail

27th April, 2020 by Melita Kiely

Single malt Scotch producer Jura has created just 21 bottles of a 44-year-old whisky exclusively for travel retail.

Jura-Very-Rare-Vintage-1975

Only 21 bottles of Jura Very Rare Vintage 1975 have been created

Jura Very Rare Vintage 1975 will initially launch through DFS before being rolled out to other airports in Asia.

The whisky was first matured in small batch American oak ex-Bourbon barrels, which were said to impart flavours of sandalwood, honey, vanilla and baked apples.

The single malt was then aged for an additional six years in tawny Port pipes from the Symington Family Estates in the Douro Valley, Portugal. This part of the maturation process was said to give flavours of tropical fruit, nectarines and roasted walnuts, leading to a black coffee finish.

Bottled at 46.2% ABV, Jura Very Rare Vintage 1975 has been priced at RRP £6,880 (US$8,545). Each presentation box comes with a 50ml miniature and a book detailing the story behind the bottling.

Richard Trimby, Whyte & Mackay travel retail director, said: “Despite the current climate, there is still strong demand for these unique and very rare releases appealing to Scotch aficionados and collectors.

“This Very Rare Vintage 1975 is a remarkable single malt, which not only shows a real test of time, but also reflects the incredible skills of our whisky markers in knowing when the time was right to bottle this rare treasure.

“Our commitment to offering special, limited and truly rare products is reflected in this release and we are sure both Jura lovers and the wider whisky fraternity will relish this extraordinary whisky.”

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