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Jigger Beaker Glass unveils debut book
Bacardi Brown-Forman Brands’ educational platform, Jigger Beaker Glass, has unveiled its first book exclusively for the on-trade, called The UK Bartender’s Guide.
Jigger Beaker Glass has released its first book: The UK Bartender’s Guide
The UK Bartender’s Guide was created in partnership with leading industry professionals from seven cities. It is a reimagining of Charles H Baker’s Jigger, Beaker and Glass book.
The book aims to be an up-to-date reference for drinkers searching for UK bars and pubs for particular occasions, from Tinder dates to late-night food haunts.
The book is available to buy now and Jigger Beaker Glass will make a donation to The Drinks Trust charity for every purchase of the book.
Shervene Shahbazkhani, head of brand advocacy – UK, Bacardi Martini, said: “We’ve spent the last three years touring the nation and gathering recommendations from our friends around the UK.
“Our aim with Jigger Beaker Glass has been to transform the industry and tackle issues that are relevant to the here and now, and with The UK Bartender’s Guide we hope to educate and inspire our community to enjoy what our incredible industry has to offer.”
Last year saw the third instalment of Jigger Beaker Glass come to life in the UK, centred on the themes of creativity, hospitality and productivity.