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Drinks Trust seeks funds to help industry through pandemic

Industry charity The Drinks Trust, formerly known as The Benevolent, has launched a new campaign to raise money to support the sector in the midst of the coronavirus outbreak.

The Drinks Trust aims to support those who are most vulnerable in the sector

The drinks sector charity has unveiled the campaign to support individuals in the industry in the weeks ahead.

The new initiative will raise money to increase the capacity of its helpline and up the volume of complementary therapy sessions.

The Drinks Trust will work to support those who are dealing with anxiety as a result of the coronavirus pandemic.

According to trade body UK Hospitality, more than one million jobs could be lost in 24 hours as consumers avoid on-trade venues as advised by the UK government due to coronavirus.

On Monday 16 March, UK prime minister Boris Johnson told the British public to avoid pubs, clubs and social venues in a bid to mitigate the impact of coronavirus.

On Tuesday evening (17 March), UK chancellor Rishi Sunak guaranteed a £330 billion (US$398bn) package of loans and grants to help businesses during the coronavirus outbreak – and assured it would allow firms to claim against insurance policies over pandemic losses. However, these are not expected to come into effect until next week at the earliest.

The Drinks Trust said it would continue to support people financially but given the volume of those affected, the cost of monetary support is “very challenging”, particularly for a small charity.

The organisation said it would prioritise people’s mental wellbeing and provide financial assistance to the most vulnerable workers who face loss of earnings due to covid-19.

The Drinks Trust is asking for those who are able to, to make donations to the campaign. The charity will also be looking to supply guidelines to individuals and provide information on what their choices are for the future.

The organisation is also encouraging businesses who can to renew their membership or become partners of The Drinks Trust.

To donate, visit

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