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News
Amber Beverage agrees distribution deal in Finland
Moskovskaya Vodka owner Amber Beverage Group (ABG) has appointed Beverage Partners Finland (BPF) as its Finnish distributor.
Amber Beverage Group produces Moskovskaya Vodka
The agreement is said to affirm both companies’ commitment to building ABG’s portfolio, with a specific focus on the off-trade.
Elena Azhnova, ABG’s go-to-market strategist, said: “We are delighted to announce our new distribution partnership with BPF. They are an enthusiastic, devoted and committed importer and we are confident that this partnership will ensure our brands can enter new chains in Finland, with a focus on the off-trade channel.”
Joakim Löfström, BPF business development manager, added: “We are excited about our new distribution partnership with ABG in Finland.
“We see exciting opportunities for their brands and, with sales continuing to perform well in the off-trade despite these challenging conditions caused by the covid-19 situation, we are looking forward to accelerating the growth of ABG’s portfolio in Finland.”
BPF is part of the Hans Just Group, a privately-owned distributor of wine and spirits in the Nordics.
Last month, ABG-owned distributor Think Spirits launched the Random Acts of Wowness programme, which will see the company spread messages of kindness and provide support during the pandemic.