Hospitality sector unites in face of pandemic

20th March, 2020 by Melita Kiely

The Virtual Happy Hour

virtual happy hourEverybody loves a happy hour, but for now, it’s best to stay home and away from your favourite bars to ease the pressure on hospitals. However, that doesn’t mean happy hour can’t continue from the comfort and safety of your home.

A group of hospitality professionals have come together to launch The Virtual Happy Hour, designed to bring imbibers together, through the power of the internet, for a virtual round of drinks. Once ‘happy hour’ is over, each member in the group donates the price of their drink to the group’s favourite bar through the group leader, who will liaise directly with their local pub, bar or restaurant.

Steph DiCamillo, part of the team behind the initiative, said: “Our hospitality industry is more than just food and drink. They are places where communities unite, spaces where people come to celebrate, commiserate and surround themselves with friends and family in the bad times, and the good. Our hospitality venues offer a place where problems (normally) seem solvable after a few cheeky ones.

“Social distancing and self-isolation means these occasions are now pretty much impossible, so #TheVirtualHappyHour team want to encourage people to reconnect safely, whilst ensuring we are doing as much as we can to help the bars, pubs & restaurants we love, survive the next few weeks and months ahead.”

So spread the word and back your favourite bars through #TheVirtualHappyHour. More details and how to take part can be found on the campaign’s Facebook and Instagram pages.

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