Cantails revamps branding as it targets 1m sales

Ready-to-drink (RTD) cocktail brand Cantails is preparing to launch new packaging design as it aims to sell one million cocktails during its 2020 financial year.

Cantails will rebrand its products as it targets one million sales during its 2020 financial year

Cantails, which was created by brothers Myles and Kit Donneky, was launched out of a desire to create “mixologist-standard cocktails” in a recyclable RTD format.

The brand’s range comprises eight RTD cocktails: Espresso Martini, Mojito, Rum Punch, Gin Paloma, Passionfruit Martini, Elderflower Collins, Hawaiian Spritz and Berry Mule. Each one is made using 100% naturally sourced ingredients.

The brand will unveil an updated identity in April, ahead of its launch in 80 Sainsbury’s stores in the UK in May. Cantails will also be available in train stations across the country later this year via Whistlestop, Cafe Ritazza, Urban Express and Upper Crust.

Myles Donneky, co-founder of Cantails, said: “We rebranded because we wanted to have more of an emphasis on ingredients within the cocktails and so the design stood out more easily on a supermarket shelf.

“We sourc 100% natural ingredients and flavourings, and high-quality juices not from concentrate, so we wanted to emphasise this in our packaging.”

As it targets sales of one million Cantails through the coming financial year, the brand will also sponsor 17 music festivals this summer, including We Are Festival, Abode in the Park and Paradise in the Park.

Each expression has an ABV of 5.5%. Cantails currently lists its products in UK supermarkets Whole Foods and Sourced Markets, while its Espresso Martini is also available onboard flights operated by Ukraine International.