This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Bombay Sapphire unveils canned G&T
Bacardi-owned Bombay Sapphire gin has become the latest brand to enter the ready-to-drink (RTD) space with the launch of a canned G&T.
Bombay Sapphire has launched a canned gin & tonic, bottled at 6.5% ABV
The RTD Bombay Sapphire & Tonic is packaged at 6.5% ABV and priced at £2.80 (US$3.60) per 250ml can. The canned G&Ts are now available to buy from UK online retailer Ocado.
Victoria Morris, vice president at Bombay Sapphire, said: “As a category leader in premium gin, we are frequently asked at Bombay Sapphire when we plan to enter the ready-to-drink category. So, I am delighted to announce our latest addition to our growing portfolio.
“The development of Bombay Sapphire & Tonic took time for good reason, as we know our consumers expect only the very best from us and we are extremely proud to say that we’ve created a ready-to-drink befitting to the Bombay Sapphire name in terms of taste, quality, craft and ingredients.
“We look forward to shaking up the ready-to-drink category with an option that our fans will love, and that promises to be unrivalled when it comes to taste.”
Packaged in a “sleek, matte finish” can, Bombay Sapphire & Tonic is said to be best enjoyed cold and poured over ice with a squeeze of lime.
The launch of the canned Bombay Sapphire & Tonic follows the brand’s entry into the liqueurs category with the release of four 50ml expressions.