Bombay Sapphire launches gin liqueurs
Bacardi-owned Bombay Sapphire gin has moved into liqueurs with the launch of a gift pack containing four 50ml expressions.
Each bottled at 20% ABV, the new Bombay Creations Gin Liqueurs pack contains four “trend-based” variants: Rose, Hibiscus, Strawberry and Raspberry.
The new expressions were created to complement the juniper and citrus notes of Bombay Sapphire gin, and the liqueurs’ pink hues are said to make “Instagram-ready drinks”.
The Rose option provides a “subtle pink tone and floral notes”, whilst Hibiscus offers a “deeper, richer colour and aromatic taste”.
Both the Raspberry and Strawberry bottlings are said to “give a natural touch of sweetness that will transport you to a glorious summer’s day”.
The brand hopes to tap into gifting opportunities such as Valentine’s Day and Mother’s Day.
Renaud de Bosredon, Bombay Sapphire brand ambassador, said: “The four distinct flavours found in the pack have been carefully developed to complement our world-famous gin, without overpowering the much-loved profile of the gin itself.
“Responding to the growing demand for personalisation, this new pack allows people to get creative by customising their G&T to discover new flavour experiences.”
The Bombay Creations Gin Liqueurs pack is priced at RRP £12 (US$15.75). It will be available to purchase in the UK from British online supermarket Ocado from 5 February and supermarket chain Sainsbury’s from 12 February.