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Whisky Exchange gears up for third shop opening
Award-winning retailer The Whisky Exchange has confirmed it will be opening the doors to its third store in London next week.
The Whisky Exchange London Bridge site will be situated in Borough High Street
The new shop will mark a return for The Whisky Exchange to the London Bridge area, following the closure of its Vinopolis site in 2015. The new premises will be located at 88 Borough High Street.
Situated near Borough Market, the new shop will cover 2,162 square feet – the biggest single floor space of any of The Whisky Exchange shops. The site will offer a selection of more than 2,500 wines and spirits – including more than 100 products produced in Britain.
A feature of the new shop will be its bottle chandelier, made from more than 700 bottles and reaching almost 30 metres long.
Dawn Davies MW, wine and spirits buyer for The Whisky Exchange, said: “We’ll be flying the flag for the growing number of innovative British-based distillers and wine makers, as well as focusing on more specific spirits trends such as world whiskies, from the popular American and Japanese spirits to much more unusual liquids from far flung countries, such as Israel and New Zealand.
“Following a great Christmas for rum sales we’ll have over 200 different rums on the shelves and, for those cutting back on alcohol, there will be an impressive range of low- and no-alcohol products. My passion for wine shines through this store with a hand-picked selection of exquisite wines from some of the world’s best wineries.”
Distillation education
Education will be a key focus at the new store, with particular emphasis on educating consumers about distillation.
The Whisky Exchange London Bridge shop will house a working pot still, as well as an education space where visitors can learn about the production process that goes into making spirits.
Laurynas Tumosa, who has worked at The Whisky Exchange Covent Garden store for three years, will lead the team of spirits advisors at the London Bridge site.
‘Barrel-top’ tastings will be held for guests to sample spirits in addition to masterclasses covering whisky, rum and more.
Rajbir Singh Sawhney, co-owner and co-founder of The Whisky Exchange, said: “Finding the perfect space for the new store took a long time, but has been well worth the wait.
“We were determined to bring The Whisky Exchange back to our loyal customers in London Bridge following the closure of our shop in Vinopolis four years ago.
“In keeping with the regeneration of the London Bridge area, we’ve designed a stunning store with floor-to-ceiling shelves of great liquids for customers to get lost in the world of spirits and wine, with space downstairs where we will take our spirits education mission one step further.”
The Whisky Exchange celebrated its 20th anniversary in 2019. As part of its 20th anniversary celebrations, the retailer sold a rare bottle of Ardbeg single malt, worth £7,500 (US$9,200) for its original retail price of £99 (US$122) via an online ballot.