Dalmore 28yo Scotch marks Chinese New Year

13th January, 2020 by Melita Kiely

Scotch whisky The Dalmore has bottled a 28-year-old single malt to mark Chinese New Year and simultaneously launched a celebratory gift pack for its King Alexander III expression.

Dalmore-28-Scotch-whisky

The Dalmore has bottled a 28-year-old single malt to mark Chinese New Year

This Chinese New Year will begin on 25 January and marks the Year of the Rat.

The 28-year-old Dalmore expression has been aged in American white oak ex-Bourbon casks and Graham’s Tawny Port pipes.

Only 1,300 bottles have been created, with 300 earmarked for Asia travel retail.

Bottled at 51.8% ABV, the limited edition Dalmore has been priced at US$1,800 per 700ml.

The Dalmore King Alexander III’s Chinese New Year gift pack will be available in airports worldwide.

Richard Trimby, travel retail director at Whyte & Mackay, said: “Whyte & Mackay is dedicated to ongoing innovation and supporting customers with impactful and exciting special editions, which drive penetration, conversion and spend.

“This is what has made the company such a driving force in this market and sector today. Both of these offers have been extremely well received by our retail partners around the world as they look to make the most of the opportunity presented by Chinese New Year to satisfy Asian travellers with the ideal gift to mark the holiday.

“This campaign will bring these stunning limited editions to life in a creative way, attracting the traveller to the store where shoppers can discover the perfect gift in The Dalmore.

“At The Dalmore, Chinese New Year is an incredibly important time for us and our consumers. We are committed to continue to offer very special limited editions. For us, each whisky we release is the next step in our journey to produce the perfect whisky.”

In December last year, Whyte & Mackay-owned The Dalmore released just three decanters of a 60-year-old whisky as part of its 180th anniversary celebrations.

Leave a Reply

Subscribe to our newsletter