Baileys tops booze list in 2019 YouGov Buzz Rankings
Diageo-owned Baileys Irish cream liqueur took the number one spot in YouGov’s 2019 Brand Index Buzz Rankings for alcoholic beverages, beer and cider.
Buzz scores are calculated by asking members of the public if they’ve heard anything positive or negative about 1,550 brands in the past two weeks, over the course of a year.
Scores and net scores are calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.
The rankings are based on the highest average buzz scores between 1 January 2019 and 31 December 2019.
Baileys rose by 0.5 points in 2019 compared to the previous year to nab the top spot for alcoholic beverages, with a score of 6.1. This also made it the second most improved alcoholic beverage after McGuigan Wines.
Second place in the alcoholic beverages list went to Bombay Sapphire gin on 4.9 points, while Jack Daniel’s Tennessee whiskey took third with 4.4 points.
A 0.5-point increase put Gordon’s gin in fourth place with 4.1 points – the third most improved alcoholic beverage – as Pimm’s took fifth position with 2.6 points.
A spokesperson for YouGov said: “Our annual Brand Index Buzz Rankings have revealed that the most positively talked about alcoholic beverage is Baileys, which is ahead of second place Bombay Sapphire and third place Jack Daniel’s by 1.2 points.
“Interestingly, the top beer and cider brand and also the most improved brand is Guinness, who had a year of increased publicity after sponsoring the 2019 Six Nations Championship.
“This demonstrates the power of not only having a good product, but a targeted and far-reaching marketing strategy for alcoholic products.”
Earlier this month, Baileys celebrated the sale of its two billionth bottle, 45 years after the brand’s launch.