Top 10 spirits marketing moves in November

3rd December, 2019 by Owen Bellwood


Tanqueray Gin unveiled the next phase of its Unmistakably Tanqueray campaign with the premiere of the Since 1830 film.

Made in partnership with creative agency St Luke’s, the film visits moments in history as far back as 1830, when the original recipe for the gin was written by founder Charles Tanqueray.

The 30‐second spot comprises a series of scenes embodying four periods: the 1830s, the 1920s, the 1960s and today. It begins with a woman in an 1830s bar scene about to take a sip from a glass of Tanqueray and tonic. As she lifts the glass, the film sweeps us through the four time periods.

The spot will run on video, on demand, cinema, social and out‐of‐home across the UK, Spain, Germany, South Africa, Brazil and Australia.

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