Top 10 spirits marketing moves in November

3rd December, 2019 by Owen Bellwood

Franklin & Sons

Global Brands‐owned Franklin & Sons has launched a festive on‐trade campaign featuring branded origami stars.

Franklin & Sons will distribute the gold foil origami stars to venues in the UK for them to hand out to drinkers. The experience aims to “add to the festive fun shared by friends”.

According to research published by the brand, one in three consumers thinks that the in‐venue experience is almost as important as the serve itself.

Franklin & Sons therefore hopes the origami stars will help venues “go above and beyond expectations”.

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