Top 10 spirits marketing moves in November

3rd December, 2019 by Owen Bellwood

Loch Lomond

Scotch distiller Loch Lomond partnered with golf tournament the WGC HSBC Champions in China to serve its whiskies at the competition.

Guests at the Sheshan International Golf Club in Shanghai, China, had the chance to sample a variety of Loch Lomond whiskies through the event, which saw the likes of Rory McIlroy, Justin Rose, Phil Mickelson, Jordan Spieth and Tommy Fleetwood compete for the Old Tom Morris Cup.

Loch Lomond Group CEO Colin Matthews said: “China is a key market for Loch Lomond Whiskies and we are delighted with our growth there. The interest in golf is also increasing rapidly in China so we are pleased to partner with the tournament and to be able to introduce our award‐winning brands to China’s golfers.”

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