Nielsen reveals top US alcohol trends for 2020

18th December, 2019 by Nicola Carruthers

Low- and no-alcohol

Expect to see an increase in alcohol-free ‘spirits’ with a “greater variation in products to appeal to different drinkers”. Nielsen notes that creativity in the on-trade will boost booze-free cocktail menus across the country. It also notes the “rising popularity” of Spritz-based cocktails, which have further bolstered the no-alcohol sector. Watch out for “new takes on classic drinks” which will allow low-alcohol Sherries, vermouths and sakés to shine.

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