Black Cow unveils first marketing campaign

Milk-based vodka Black Cow has launched its first advertising campaign – a £400,000 (US$526,000) push that highlights the brand’s “playful” nature.

The campaign aims to showcase the “playful yet subversive nature” of Black Cow Vodka

Running from 2 to 15 December, the campaign aims to generate 11 million impressions and drive awareness of the Dorset-made vodka.

Displaying the strapline ‘So wrong it’s right’, the campaign was developed to show the “playful” side of the brand, which produces vodka from cow’s milk.

Black Cow co-founder Paul ‘Archie’ Archard said: “We wanted to launch a campaign that would showcase our playful yet subversive nature and provide a platform for future marketing activity.

“We’ll be bringing this to life across the year through various channels including social media and digital communications using the #SoWrongItsRight.”

Black Cow launched the campaign with a “domination” at London Waterloo, featuring 16 static roadside placements in both 48-sheet and 96-sheet billboard formats.

Throughout the campaign’s two-week activation, digital adverts will also be visible across London at Westfield London, Westfield Stratford, High Street Kensington, Canary Wharf and Gypsy Corner.

Black Cow recently unveiled its first flavoured line extension, made with leftover and misshapen strawberries.