Black Cow launches first flavoured line extension

Milk-based vodka brand Black Cow has launched its first flavoured line extension, which has been made with leftover and misshapen strawberries.

Black Cow Vodka & English Strawberries is made with leftover and misshapen strawberries

To make Black Cow Vodka & English Strawberries, misshapen strawberries are pressed and infused into Black Cow Vodka for four days. The vodka is then filtered and bottled without the addition of sugar or sweeteners.

The resulting spirit is said to be “both creamy and smooth” with a natural strawberry flavour and notes of almond, vanilla and cinnamon.

Black Cow founders Paul Archard and Jason Barber said: “Having always used leftover produce which would otherwise go to waste to create Black Cow Vodka, this strawberry variant enables us to reduce waste further whilst creating a delicious new flavour perfect for the summer.”

Bottled at 37.5% abv, Black Cow Vodka & English Strawberries carries an RRP of £28 (US$35) per 700ml bottle. The new vodka is available from selected Sainsbury’s stores, Greene King Pubs & Restaurants, Harvey Nichols, Hedonism and Amazon.

Last year, the milk-based vodka brand launched its first on-pack promotional campaign, which offered customers the chance to win a bespoke cocktail masterclass.