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Tito’s Handmade Vodka makes Poland debut
Texas-based Tito’s Handmade Vodka has launched in Poland through Cocktail Bar Max and Dom Whisky (CBMAX).
Tito’s Handmade Vodka has made its debut in Poland
CBMAX will initially launch Tito’s Handmade Vodka in five bars situated in “major” Polish cities.
Tito’s hopes to extend its presence in Poland with additional listings in hotels and cocktail bars in cities, including Warsaw, Kraków, Poznan, Gdańsk and Wroclaw.
John McDonnell, Tito’s managing director international, said: “We are delighted to partner with CBMAX and have the opportunity to give Polish cocktails the Tito’s edge.
“We will bring Tito’s to an educated cocktail audience who we know will embrace its unique, smooth, rounder taste and craft credentials.”
Tito’s also launched in Mongolia earlier this year. Travel retail has been a big focus for the brand in 2019, and in September Tito’s reshuffled its travel retail teams in Asia Pacific, the Middle East and Europe to build on its global expansion plans.