Tito’s bottles sport ‘ugly’ festive hoodies in GTR
American vodka brand Tito’s has revamped last year’s Ugly Sweater Christmas gift pack with an Ugly Hoodie iteration for the festive season.
Following the brand’s Ugly Sweater promotion last year, Tito’s will debut the Ugly Hoodie bottles in duty free stores globally.
Tito’s managing director international, John McDonnell, said: “We’ve had huge success with Tito’s Ugly Sweaters. This season’s distinctive Ugly Hoodie gift pack will not only create great displays in store, but also be in high demand for holiday party gifting around the world.”
The knitted hoodie design is adorned with festive snowflakes and fir trees. It also incorporates bottles, mule mugs and dogs, in a nod to Tito’s Vodka for Dog People programme.
Tito’s Ugly Hoodie gift packs are available in retailers including Dubai Duty Free, Lagardère in Australia and Hong Kong, Beirut Duty Free and Duty Free Americas.
Earlier this year, the American vodka brand restructured its travel retail teams in Asia Pacific, the Middle East and Europe in order to get “closer to consumers” and expand across the channel.
The brand also signed a deal with travel retail operator Dufry to expand its presence in European travel retail.