Jameson Distillery Bow St Experience begins world tour

Irish Distillers is hitting the road with Jameson as it embarks upon a world tour with the Irish whiskey brand’s Bow St Experience visitor centre.

Jameson is taking its Dublin-based visitor centre on a world tour

Jameson has created a replica of its Dublin-based experience, which has been transported to the LX Factory in Lisbon, Portugal, where the world tour will commence this month (September).

Throughout September, visitors to the pop-up will be able to learn more about Jameson’s history, heritage, production process and taste profile, with experiences led by brand ambassadors.

The Jameson Village will offer guests a selection of interactive experiences and live entertainment, including bartender masterclasses, a tattoo studio and a barbershop.

Each tour will last 30 minutes and will include the opportunity to sample a selection of Jameson cocktails and beer pairings at the Jameson Bar either before or after the tour.

In the Jameson store, exclusive products and merchandise will be on sale, and guests can take home a personalised Jameson Distillery Edition bottle – the first time that a distillery-exclusive bottle will have been made available outside of the Jameson Distillery Bow St in Dublin, and the Midleton site.

Simon Fay, business acceleration director at Irish Distillers, said: “For years, we have welcomed Irish whiskey fans from around the world to our brand homes in Dublin and Cork to engage with our whiskeys through unique shared experiences.

“Now, we are incredibly excited to show Bow St, the spiritual home of Jameson, to the world.

“Innovation is central to everything we do at Irish Distillers, so we are thrilled to bring our home on tour using shipping containers to transport and house our Bow St Experience around the globe.”

The Jameson global tour kicks off in Lisbon, Portugal, in September