Hooch reintroduces Movie on Us campaignBy Owen Bellwood
Global Brands-owned Hooch has premiered the sequel to its Movie on Us promotion, which gives drinkers the chance to redeem a free film to watch at home.
The on-pack promotion will cover 700ml, 500ml and 440ml bottles and cans of Hooch Lemon Brew and Hoola Hooch, which will feature codes that consumers can use to redeem a free film at the dedicated Hooch Movies website.
Hooch brand controller, Christian Sarginson, said: “With huge blockbusters available in stunning UHD 4K, from the Marvel universe and 20th Century Fox through to hit box sets like Game of Thrones and Suits, the Movie on Us offer adds value for consumers and retailers alike.
“Perfectly suiting the Hooch consumer, our extensive research and targeted approach will ensure that we help drive off-trade sales for retailers.”
When the campaign ran during summer 2018, Hooch saw a 22% sales increase in the off-trade.
According to consumer research conducted by Hooch owner Global Brands, the ready-to-drink brand’s average target consumers watch up to 33 hours of video content per week with more than half of them stating they usually drink at home.
Alongside the on-pack promotion, Hooch will run a movie-themed marketing campaign that features consumer advertising, a dedicated social plan and influencer videos.